It may not sound significant, but over the past couple of weeks, Amazon's Kindle devices have started appearing in search results on Google Shopping.
Google’s efforts are already paying off, according to Eric Best, the CEO of Mercent, which provides retailers with tools to help them compete on Amazon and Google. He said across Mercent’s customer base, which includes 1-800-Flowers, REI and Office Depot, transactions this holiday season are up 60 percent year over year on Google and 37 percent on Amazon.
“Google is growing so much faster in its conversion to paid than we were expecting or we would have hoped,” he said. “I think Google is working hard to recover some ground against Amazon with these moves. After all, how defensible is search if you don’t own commerce?”
Josh Leichtung's insight:
Google and Amazon need each other. It was only a matter of time before this happened.
Congratulations to Eric Best, CEO of Mercent! He's continuing to do great things for his customers!