Replay jeans feature a vinyl pocket with a bluetooth device that can share updates with the wearer's social networks.
Italian denim brand Replay has introduced jeans that feature a vinyl pocket equipped with a small bluetooth device. This communicates with the wearer’s smartphone via a dedicated app to easily and immediately share updates with their social networks.
Social Denim lets you quickly click the device to let people know your current location or mood. Your “happiness level” features eight different moods to choose from, ranging from positive to negative. These jeans will be available in blue and black fabric, in regular-slim or skinny fit for men and skinny or baby boot cut for women.
The jeans will be available in Replay stores and European retailers as well as the Replay online store in December. Prices range from $196 to $260.
Would you wear (and tweet from) these social media jeans?
Josh Leichtung's insight:
Uh... I don't get it.