before social tv, how could you tell if people were enjoying a show? they watched it.
Josh Leichtung's insight:
"But for my money, where it gets really interesting is when networks stop thinking about how to goose the social-media numbers surrounding the broadcast window and instead think of their shows as cross-platform (including social-media) brands that fans want to be able to engage with anytime they want. That's the approach taken at, for example, USA Network, under digital chief Jesse Redniss. His team has pioneered in the creation of digital extensions of shows -- everything from tablet comic books to elaborate, engrossing online games -- that delight viewers (and sponsors) 24/7.
In other words, social TV ends up doing what social media in general has done: It gets absorbed into daily life. It stops being this separate thing, this curiosity, this "phenomenon" that we poke and prod and obsess over. Social TV becomes ... TV."
I agree!