It’s said that the marketplace is cycling faster than ever these days. No doubt this is true, but at least a part of this sensation of a brisker pace is an illusion that brand marketers should scrutinize carefully.
Josh Leichtung's insight:
Derrick Daye makes an excellent case for media planning to be done with "calculated deliberation instead of breathlessly pinballing from one new thing to the next."
Neither he, nor I are suggesting that social media has no value. Of course that is highly dependent on your audience. I believe some of the enormous focus often put on new media could be better spent refining some of the old media. What do you think?
Josh Leichtung