Google today introduced a number of new segmentation features for Google Analytics that should make it easier for users to isolate and analyze subsets of their visitors or app users. Previously, segments were always based on individual visits.
Josh Leichtung's insight:
Google's Analytics advanced segmentation update today is a marketers dream... or at least one of them.
The update includes:
> Predefined Sementation (Paid Traffic, Visits with Conversions...)
> User Segmentation (demographics, behavioral)
> Cohort Analysis (helps analyze long-term benefit of specific customer groups)
> On-Site Sequence Segmentation
> Segment Templates
The newly refreshed UI is well matched with the new tools.
What do you think?