Tempo launched in February 2013 in the fadd-ish flood of calendar apps. Despite the fact that it was going up against 4,582,439 bazillion (just an estimate) other calendar apps, media went bananas ...
Josh Leichtung's insight:
Growth hacking is marketing meets product development with the intent to attract and retain more product users, usually in a viral way.
Even mediocre products can become successful when growth hacking is involved. You must COMPLETELY understand your market, zero in on their hot buttons, test, test, test, and then push the buttons over and over!