The customer success story. Its very name telegraphs the ending before the journey even begins, but that's no excuse to violate the golden rule of storytelling: Don't be boring. Great, you say. How...
Josh Leichtung's insight:
Great article applies to content marketing and social media as well. Master story tellers know these things innately.
1. Make us want to root for your protagonist.
2. Raise the stakes
3. Keep the obstacles coming.
4. Suspend disbelief (really, make it believeable, don't make it perfect)
5. It is all about change. What beliefs or situations changed as a result of the story?
Josh Leichtung